Company Introduction
Impression of Xibei adopts a professional, international, and standardized business strategy, exploring the market with specialization, leading competition with internationalization, and establishing itself in the market with standardization.
Specialization: By utilizing highly skilled professionals, we aim to achieve excellence in operation and management, providing top-tier products and services, and fostering a distinguished corporate image.
Internationalization: Embracing a global business philosophy, we strive to create a distinctive international brand image.
Standardization: We establish a standardized employee service system and enterprise marketing system through rigorous industry standards, management systems, and business guidelines.
As of now, Impression of Xibei Catering Company has opened several locations:
- Impression of Xibei International City Restaurant in Dubai, UAE
- Impression of Xibei Chinatown in Dubai Trade Centre
- Impression of Xibei Lamb Restaurant in Dubai International City, UAE
- Numerous domestic stores in China
- Three directly operated stores in Kuala Lumpur, Malaysia
In the future, the Impression of Xibei brand will focus on developing the halal Northwest catering industry chain, deeply engaging in the halal catering market. We aim to continuously improve our brand service value and dining experience, optimize the industrial structure, and leverage brand power to secure market presence. By fully utilizing our talent team mechanism, we will create industrial technology research and training institutions, cultivate professional and technical talents in the halal catering field, and establish Northwest halal catering as a globally renowned name based in Dubai